DIGITAL MARKETING TRAINING IN HYDERABAD
Master The Digital Marketing
Digital Marketing Training – At Lifeboat Technologies we provide a comprehensive Digital Marketing course that is suitable for both students and professionals.
The goal of this Digital Marketing Training Course is to provide the high-quality, practical education with real-world projects. Join Now to learn and implement the concepts in real-world digital marketing scenarios.
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Choose your path by joining the list of 30+ trusted students
Real-time experience by working on 2 projects after Digital Marketing training completion
Gain More Knowledge in a Less Time by our unique Digital Marketing training program.
Digital Marketing Course Syllabus
Introduction to Marketing
- Intro to Marketing
- Types of Marketing?
- What is Digital Marketing ?
- Traditional vs DIgital marketing?
- 4P’s of Marketing?
- Definitions of Branding, Marketing,Advertising, promotions & Sales.
Introduction to Digital Marketing
- Advantages of Digital Marketing?
- Types of Digital Marketing?
- What is Google algorithm ?
- Different Google algorithms & its updations?
Keyword Research and Analysis
- What are Keywords?
- Types of Keywords
- Tools used for Keyword Research
- Competitor research
- Choosing right keyword for the Business
Search Engine Optimization(SEO)
- Intro to Search Engine Optimization(SEO)
- How did the search engine work ?
- SEO fundamentals & concepts
- Intro to SERP
- Google processing
- Indexing and Crawling
- Keywords,Title,meta description selectio
- Header tags optimization
- Image optimization
- Landing page optimization
- URL Optimization
- Internal linking
- 301 Redirects & 404 Error pages optimization
- Canonical implementations
- Creating XML sitemap
- How to make websites mobile friendly ?
- How to make website load faster?
- Link Building Tips & Techniques
- Difference between White Hat,Grey Hat & Black Hat SEO
Google My Business Listing
- What is GMB
- Advantages of listing your business in Google
- GMB setup (Images,Maps,Videos ..etc)
- Verification of Listing
- How to set up the best listing?
Google Search Console
- What is Crawling and Indexing
- How search console works
- How to submit site to Search Engine
- Search queries analysis
- Filtering search queries
- Crawl stats and Eroors
- Sitemaps and Robot.txt
- Introduction to Google Analytics
- How to setup Analytics account
- Google Analytics Dashboard
- Real Time traffic analysis
- Behaviour reports
- Audience reports
- Acquisition reports
- Goals creation
- User roles
Search Engine Marketing/Google Ads/PPC Ads
- Intro to online advertising & Adwords
- Adwords account and Campaign basics
- Adwords Targeting & Placement
- Adwords Bidding & Budgeting
- Bidding strategies
- User Management
- Campaign Types (Search, Display, Video, Shopping, App, Local)
- Smart Campaigns
- Ad measurement/Reporting
- Linking different Google products
Social Media Optimization(SMO)
- Social media optimization concepts
- Creation of profiles,pages in FB,Twitter,and Linkedin etc
- Techniques to boost social media pages
- How to update & reach more people through SMO
Social Media Marketing(SMM)
Optimizations and Advertising on
Anyone can learn!
Digital Marketing Certification
Digital Marketing Training Certification issued when you finish your project. It is the identity to prove you have a lot of knowledge and experience in Diigital Marketing.
Lifeboat Digital Marketing
The Right place for your Digital Marketing Training
with huge features and with dynamic support.
Get the best to build your career in Digital Marketing. Contact us for instant support & Digital Marketing training.
3+ Years Industry Experience
256+ students settled in their career by gaining in-depth knowledge and Became an expert by choosing our Software Development Training
World Class Training
Real-Life Examples for every step of your learning. Enhance your skills easily by taking a complete android course.
Start Your Career in Digital Marketing
Lifeboat Technologies provides you with highly detail-oriented, unique and industry-leading knowledge which enables you to learn ahead of your syllabus in today’s competitive edge and environment.
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